Name or store brand?

It never occurred to me before that some people buy only name brand groceries. I just don't know how you can afford to do that in this economy but there are people like that. I am a store brand buyer, generally speaking. Keep in mind, when you buy a name brand you are paying for their advertising, including advertising in the form of coupons they send out to get you to buy their product! Often times, it is all packed at the same facility. If I find something that doesn't taste like I want, then I either switch back or try something different, but many times I find a store brand or - not-so-name brand to taste even better.