These are a few more promotional ideas:
Small Home Town Newspapers! I dont get too good of a response when I do big newspaper city ads, however... when I target small town newspapers I usally get a great response. I even had them let me place an ad on their wedding and engagement announcements page which I advertised the Bridal Gift Registry.
So if you are going to do any type of newspaper advertising, inquire about getting your ads on specific pages in the newspaper that targets the group of people most likely to buy from you.
Get a low cost outdoor banner printed up with your business information on it. You can usually get them done for $55 or less depending on who makes it.
You can have these outdoor banners displayed at outdoor music/concert events, outdoor childrens sporting events, outdoor adult sport events, outdoor neighborhood block parties, outdoor community events, carnivals, fairs, etc.
Take your business on the road during nice weather. Contact local area parks & community centers to see what their schedule of events are and inquire about setting up a booth or table.
This is a great way to network & market your business to those in your community.
Community Clipper Coupon Packs & Sales Flyer Mailings. These days alot of communities have mailings such as these, contact them and see how you can participate and advertise your business.
Contact small local area businesses such as hair salons, massage parlors, boutiques, banks etc.
See if you can set up a table for 1 week with 3 of your best selling products on it along with some catalogs, fliers, coupons and your business card. Keep a basket on the table for any customer orders which you can follow up on after you return back to pick up your display. Offer the store owner or manager a free gift for allowing you to do this.
You can also offer to donate a prize for a contest if they let you display the prize donated & get a copy of the contestants entry blanks after the promotion closes.
Contact local area pizza shops, diners, deli's and coffee bagel shops to ask them about advertising on their paper placemats! Customers do read those ads!