Hand-me-downs
An obvious one first - look out for unneeded items from relatives or other parents. If you start giving things away first people won't think you're a cheapskate. This leads on to...
Keep boxes for any gifts you receive
If an outfit doesn't fit or your child doesn't like a toy, you can re-package it and make it a present for someone else when the time comes. For anyone reading this who's given us presents - no, of course we haven't given yours away!
Buy second-hand
Visit charity shops and second-hand sales (the NCT sales are usually excellent) for cheap toys, clothes, baby equipment and books. Withdrawn books from the library are also great value.
Use your library
Speaking of libraries, visit your local one to hire CDs, DVDs, videos and of course books instead of buying them. An added advantage is that the children's sections in libraries are often free play areas as well.
Free videos
Make your own video or DVD by recording your child's favourite programmes. Also successful is letting them watch your own home videos, especially if it shows a memorable outing or event.