Becoming a Coffee Snob

I guess I should fess up since I am calling my baby a binky snob that I to am a snob. I have various areas where I am a known snob, such as cookware, but my new secret snobby area is coffee. I was fortunate enough to get some free coffee online (several pounds) as part of a promotion and since then I can't bring myself to buy the regular old store stuff. It just tastes burnt and well like cigarette butts. I still have my love for Tim Horton's that will never change but I believe I am going to have to work on the budget so I can continue to afford my secret indulgence. I believe though that everyone should have something that gives them pleasure as long it is simple like this. What is your secret indulgence?